Zdenka Milanović

Zdenka Milanović is a communications expert, producer, and strategic advisor with over 30 years of experience in the fields of art, media, and creative industries.

As CEO and partner at Lampshade Media, a renowned Serbian indie label, she collaborates with artists and cultural institutions to develop authentic identities, growth strategies, and sustainable creative models.

Her work focuses on bridging art and entrepreneurship through projects, workshops, coaching– empowering both artists and institutions to define their voice, grow their audience, and build long-term relevance.