Tena Lovrić

Since 2012, Tena Lovrić has been working at the Record label and Concert agency Scardona, where she gained experience in various positions over the years that gave her a wider understanding of the music industry. She started with sales and helping with the organization of concerts and tours of Scardona's Artists, which was followed by the promotion of concerts and new singles as well as editing of new albums. Since 2020, she is turning to the digital department, where she is in charge of music streaming platforms, playlist curation, development and optimization of YouTube channels. Since 2022, she has been a member of RUNDA's Supervisory Board, and in 2023 she actively starts booking Artist for concerts and other events.