Simon Wills

Simon Wills is Managing Director at Absolute Label Services.

Wills has an impressive track record in sales, marketing, promotions and label management within the independent music sector.

He started his industry career as a production manager and later label manager at Total Records, before being appointed general manager of Multiply Records in 1997.

Wills joined Henry Semmence at the newly founded Absolute in 2000, in the key role of Sales & Marketing Manager. He became a director and partner of the company in 2004.

Wills has spent the last five years positioning Absolute at the forefront of the independent digital distribution market, as well as developing and implementing Anthology - a ground-breaking digital delivery system and client portal.

Wills is a member and Director of the AIM Board, as well as chairing the association's Distribution Action Group. He is proud to have instigated the Digital Distribution Switch Code for the indie sector via AIM.